Andrew Macfarlane Freelance Writer
Hello, I am Andrew Macfarlane.
Over a 14-year career, I've been fortunate to create work with international clients, across numerous niche industries.
My freelance skill set includes:
- Developing SEO-friendly content
- Ghostwriting thought-leader pieces
- Blog writing
- Social media content creation
- Public relations liaising and writing
- Advertising
- And content strategy development
Andrew Macfarlane's Agency Experience
I started my career as a conceptual copywriter working at:
- Ogilvy Cape Town
- Singh&Sons
- And World Wide Creative
Working closely with art directors and designers, presenting ideas to creative directors, and explaining concepts to clients provided an excellent foundation for a career.
While working within these agencies, I seized the opportunity to create print, television, and radio content.
You can review some of my work below.
Moving Into Public Relations
After four years working in advertising agencies, I transitioned into the world of public relations.
A steep learning curve awaited me as I had to learn how to:
- Pitch journalists
- Create content plans for clients
- Liase with clients and journalists
- Write long-form content as a ghostwriter
As an account manager in the public relations sector, I typically identified opportunities and shared my clients' work.
However, when the opportunity presented itself, I did receive bylines from a few publications, like:
Team Management and More
After working in the public relations sector for a year, an opportunity to lead a small team of writers presented itself.
In this role, I oversaw the creation of social media content plans, blogs, and video content.
Out of necessity, I started to take on the role of a DIY expert to create video content.
Mia Graham (LinkedIn Recommendation 19 January 2019 )
Andrew is a boss who communicates freely, critiques gently, and uses every opportunity that arises to teach. I am lucky to have worked for him in my first job as a copywriter.
Full-Time Freelance
Since going freelance full-time, I've been able to step into numerous roles.
The majority of my current workload consists of SEO writing; however, I'm willing to fill any roles I've previously held or tackle any new ones.
